What You Need To Know About World PR Day 2023

World PR Day is a day dedicated to celebrating public relations and communications professionals, the work they do, and to learn how to utilize public relations more effectively in your own business. Here is what you need to know about celebrating World PR Day this year:

When is World PR Day?

World PR Day is on July 16 each year. This year World PR Day falls on Sunday, July 16, 2023. While the holiday falls on a weekend this year— you can always choose to celebrate World PR Day a few days early on Friday, July 14 or even a day late on Monday, July 17!

How many years has World PR Day been celebrated for?

World PR Day is a fairly new holiday. It was only launched in 2021. Now in its third year, the celebration continues to grow. Last year, more than 10,000 people from 60 countries participated in World PR Day events! 

Why is World PR Day on July 16?

World PR Day is on the birthday of one of PRs pioneers and founders— Ivy Lee! Born on July 16, 1877, Lee became the father of modern public relations methods. Lee was a huge proponent of open and frank communication with the press. He represented the Rockefellers, the American Red Cross, and other famous names. Learn more about Ivy Lee here

What is the World PR Day 2023 theme?

The 2023 World PR Day theme is “Harnessing the Power of Public Relations.” According to Ayomide Oyetunde, an associate consultant at BlackHouse Media, harnessing the power of public relations means strategically using public relations to tell your business’ story, manage internal stakeholders, build Corporate Social Investment (CSI), and establish your business as a thought-leader in the field you specialize in. Learn more about these topics and how to leverage each through public relations in Oyetunde’s full article on the World PR Day website. 

How can I celebrate World PR Day?

The best way to celebrate World PR Day in 2023 is by harnessing the power of public relations! World PR Day is a great time to commit to setting new PR goals, as well as sharing PR successes from the last year. If you would like help in setting new PR goals for your company, reach out to 406 Strategic Communications for a free, 30 minute consultation. We look forward to helping you harness the power of public relations!