Blog

Is There a Difference Between Public Relations vs. Public Affairs?

February 3, 2024

Are public relations and public affairs really all that much different? Yes and no. Here is what you should know about public relations vs. public affairs and how to determine which to utilize based on the current needs of your business:

Top 5 New Year’s Resolutions for Small Business Owners

January 1, 2024

New Year’s Resolutions aren’t just for personal goals. These New Year’s resolutions for small business owners will help you grow your business, better your company’s communications, and make 2024 your best year in business yet. 

Strategic Communications: Meeting Your Public Relations and Marketing Goals

December 14, 2023

Public relations and marketing are two unique fields with different goals. However, a savvy strategic communications firm can often combine public relations and marketing efforts for small businesses to reach all their communication goals. Here’s how it works:

Using Strategic Communication to Reach Your Small Business Saturday Sales Goals

November 24, 2023

On Small Business Saturday, how do you best communicate with customers in order to reach your sales goals? Strategically! Having a plan in place of how to reach your customers, hold their interest, and ultimately buy your product or service is the best way to ensure Small Business Saturday success.

Leveraging Your Business’ Communication Strategy with CRM Software 

October 4, 2023

Customer Resource Management (CRM) software offers helpful tools beyond the basics of managing your business’ contacts. In fact, CRM software can be an important element of a business’ communication strategy. Here is how you can leverage your business’ communication strategy with CRM software:

Top Tactics of Public Relations for Small Businesses

September 12, 2023

The tactics of public relations are different for small businesses than they are for larger businesses. If your small business is working on growing brand awareness and increasing customer engagement, you’ll want to make sure to employ all of these tactics of public relations in your business plan:

The 3 C's of Strategic Communication

August 3, 2023

Strategic communication is about effectively providing information to your clients, employees, the public, and beyond to achieve your company’s goals and objectives. So how is this done? Through the 3 C’s of communication: clarity, conciseness, and consistency.

What You Need To Know About World PR Day 2023

July 10, 2023

World PR Day is a day dedicated to celebrating public relations and communications professionals, the work they do, and to learn how to utilize public relations more effectively in your own business. Here is what you need to know about celebrating World PR Day this year:

Why Work With 406 Strategic Communications?

June 20, 2023

There are a lot of public relations firms and strategic communications firms out there— so how do you choose the best one for your company? Here are 5 reasons to work with 406 Strategic Communications for all your communications needs:

A Guide To Company Introduction Videos

June 5, 2023

A website that’s full of text can quickly turn off potential clients. So how do you get all the information about your company's products and services across without overwhelming a potential customer? Add a company introduction video to your site!

What's the Difference Between Landing Pages vs. Blog Posts?

May 16, 2023

Landing pages and blog posts are two types of written content you’ll find on a well-rounded corporate website. Read on to learn more about what both types of content are as well as the differences between landing pages vs. blog posts:

How Communications Professionals Help You Reach Your Target Audience

May 1, 2023

Learn how 406 Strategic Communications assists businesses in communicating with clients, potential customers, the press, onlookers during a crisis, and internal team members: 

Will Public Relations Be Automated in 2023?

April 4, 2023

With the rise of AI and the addition of more public relations tools to the market, the field of public relations (PR) is changing. However, will public relations be automated in 2023? Here’s what you need to know about the automatization of public relations and how it affects the industry as a whole :

Getting To Know 406 Strategic Communications

March 20, 2023

This month we released a video on the 406 Strategic Communications website for our current customers and future clients to get to know us better. Click here to learn more about us and how we help our clients.

5 Digital Marketing Actions to Grow Your Business

March 2, 2023

Looking to give your business a online boost? These 5 digital marketing actions may provide the answers you need to increase clicks, drive sales, and improve return on investment:   

How Emulating These Corporate Blog Examples Can Boost Your SEO

February 14, 2023

All corporate blogs are not created equal — but what makes some corporate blogs better than others? These corporate blog examples offer tried and true strategies to boost your SEO and increase your online traffic and sales:  

Can ChatGPT Write My Company’s Website Content?

January 30, 2023

With the creation of ChatGPT, you may be wondering if artificial intelligence is the answer to all your content writing needs. This latest technological advancement is a chatbot with an ability to answer just about any question you may pose to it. However, is the content generated by ChatGPT high enough quality to post to your website?

The Difference Between Earned Media vs. Paid Media

January 21, 2023

Earned media and paid media are both terms used to describe marketing efforts used to increase name recognition and grow your business. However, the main difference between earned media vs. paid media is the way these techniques go about achieving this goal.

What You Need To Know About Digital Marketing vs Traditional Marketing

December 12, 2022

Your company’s marketing strategy should include a mix of both traditional marketing strategies and digital marketing strategies. Here’s what you need to know about how strengthening your online presence can help you to grow your business:

What’s A Press Kit and Why Does My Company Need One?

November 18, 2022

On the footer of many websites, you may notice a link for “press” or “media.” This link takes you to what’s known as a company’s press kit. While this link may seem buried or unimportant on a website, it’s an incredibly useful tool for businesses.

What Is National Publicist Day and How Is It Celebrated?

October 11, 2022

Mark your calendars on October 30th— it’s National Publicist Day! National Publicist Day is the day to celebrate, recognize and appreciate the work of public relations professionals around the U.S. Here is what you need to know about how this appreciation day was formed and how you can celebrate it each October.

What Is A Strategic Communications Plan?

September 21, 2022

Without a strategic communications plan your company can quickly become frazzled during a communications emergency or seem disjointed in day-to-day messaging. Creating a strategic communications plan provides the framework your company needs to communicate successfully with employees, stakeholders, customers, the media, and the public at large.

Blogs For Businesses: 5 Innovative Blog Post Ideas for Your Company 

August 24, 2022

When it comes to creating the best blogs for businesses, each blog post needs to be creative, relevant to the company, & search engine optimized. Here are a few ideas of blog posts for businesses that check those boxes & can increase traffic to a website:

6 Tips For Effective Crisis Communication In The Event Of A PR Emergency

July 23, 2022

When your company’s name is on the line— it’s important that support and trust is restored as soon as possible. Here are six crisis communications tips to help you work through any PR emergency effectively and efficiently:

4 Innovative Ideas To Make Your Website Stand Out in 2022

June 29, 2022

From the inside, we find what our company is doing to be exciting, exceptional, and sometimes even revolutionary! However, the media likely won’t see it this way without a successful pitch.

4 Types Of Winning Pitches To Secure Earned Media Coverage

May 25, 2022

From the inside, we find what our company is doing to be exciting, exceptional, and sometimes even revolutionary! However, the media likely won’t see it this way without a successful pitch.

What’s The Difference Between Public Relations (PR) and Strategic Communications?

April 25, 2022

The difference between public relations and strategic communications is more than semantics! Understanding these differences can help you decide what type of communications professional you need to hire, based on your company’s specific needs. 

4 Types Of Marketing Services Offered By 406 Strategic Communications

April 1, 2022

Looking to grow your clientele base? Here are 4 types of communication services 406 Strategic Communications offers to boost your company’s visibility and return on investment (ROI).

Why Your Business Needs A Corporate Blog

March 3, 2022

Blogs are no longer personal diaries shared with online friends. Blogs are a powerful business tool! Nearly one-third of all the websites in the world are blogs. And many of those 600 million blogs belong to businesses. Companies like LinkedIn, Etsy, Salesforce, IBM and many, many more all offer blogs on their website. 

What Is Strategic Communications?

January 31, 2022

Communicating is one thing— but reaching your business goals by using effective communication is another! At 406 Strategic Communications, we understand that building your business, reaching new clients, and increasing sales isn’t as easy as just throwing words at a wall and seeing what sticks.