Blog

April 25, 2025

It wasn’t that long ago that search engine optimization (SEO) was the newest way to attract organic traffic to your website. Now, we have a new term to learn and reckon with to stay relevant with customers and leads online: AEO or answer engine optimization. 

March 28, 2025

The advent of AI writing software is an exciting one for business owners looking to harness the newest technology and lessen overhead marketing and PR costs. However, the best way for a business to approach AI in its early days is with caution. Here is what you should know about using AI to write your blog content.  

February 28, 2025

Crafting the perfect speech that resonates deeply with an audience demands skill, strategy, and a touch of creativity. Even for the seasoned keynote speaker, being able to captivate, inspire, and leave a lasting impression on an audience takes time and often, someone to bounce ideas off! 

January 30, 2025

Video content is one of the most powerful tools for you and your business to connect with your audience, build trust, and drive results. Here’s how you can partner with 406 Strategic Communications to create video content that elevates your brand and sets you apart in a competitive market.

December 28, 2024

406 Strategic Communications is now offering monthly blog and social media packages with transparent pricing to help you improve your company’s search engine optimization (SEO) and boost your return on investment (ROI).

October 25, 2024

The “Navigating to Success” podcast recently featured 406 Strategic Communications and company owner and CEO, Alexandra Kozub, in a podcast. Read more here:

September 27, 2024

When someone hears the name of your business, what do you imagine are the first thoughts that pop into their mind? If their thoughts are positive and inspiring, you’ve got good PR! Your business’ ability to effectively manage its communications with all audiences brings huge benefits.

August 31, 2024

AI is revolutionizing the working world— including how we create content online! Using AI for content creation isn’t always the solution to your content creation woes, however, it can be an incredibly useful tool in your toolbox. Here’s how:

July 30, 2024

In 2021, the world began celebrating World PR day on July 16th. This day of recognition brings together PR experts and those they serve to better use public relations in building, innovating, and developing businesses and communities. Here’s what happened on World PR Day 2024:

May 30, 2024

Earned media coverage is the publicity you gain without having to pay advertising dollars for it. The best way to get free media coverage is by generating enough of a buzz that your company becomes newsworthy for online news outlets, newspapers, TV stations, and radio stations. 

April 15, 2024

Rather than subjecting your employees to generic company training, make the learning experience more enjoyable with customized corporate training. Here are 4 ways to step up your company’s training programming:

March 19, 2024

Videos can be a fantastic tool for communicating with your clients, as well as internally with your staff. However, to make an impact, your video communications need to top-tier quality. Here’s what you’ll need to start making high caliber video content for your business:

February 3, 2024

Are public relations and public affairs really all that much different? Yes and no. Here is what you should know about public relations vs. public affairs and how to determine which to utilize based on the current needs of your business:

January 1, 2024

New Year’s Resolutions aren’t just for personal goals. These New Year’s resolutions for small business owners will help you grow your business, better your company’s communications, and make 2024 your best year in business yet. 

December 14, 2023

Public relations and marketing are two unique fields with different goals. However, a savvy strategic communications firm can often combine public relations and marketing efforts for small businesses to reach all their communication goals. Here’s how it works:

November 24, 2023

On Small Business Saturday, how do you best communicate with customers in order to reach your sales goals? Strategically! Having a plan in place of how to reach your customers, hold their interest, and ultimately buy your product or service is the best way to ensure Small Business Saturday success.

October 4, 2023

Customer Resource Management (CRM) software offers helpful tools beyond the basics of managing your business’ contacts. In fact, CRM software can be an important element of a business’ communication strategy. Here is how you can leverage your business’ communication strategy with CRM software:

September 12, 2023

The tactics of public relations are different for small businesses than they are for larger businesses. If your small business is working on growing brand awareness and increasing customer engagement, you’ll want to make sure to employ all of these tactics of public relations in your business plan:

August 3, 2023

Strategic communication is about effectively providing information to your clients, employees, the public, and beyond to achieve your company’s goals and objectives. So how is this done? Through the 3 C’s of communication: clarity, conciseness, and consistency.

July 10, 2023

World PR Day is a day dedicated to celebrating public relations and communications professionals, the work they do, and to learn how to utilize public relations more effectively in your own business. Here is what you need to know about celebrating World PR Day this year:

June 20, 2023

There are a lot of public relations firms and strategic communications firms out there— so how do you choose the best one for your company? Here are 5 reasons to work with 406 Strategic Communications for all your communications needs:

June 5, 2023

A website that’s full of text can quickly turn off potential clients. So how do you get all the information about your company's products and services across without overwhelming a potential customer? Add a company introduction video to your site!

May 16, 2023

Landing pages and blog posts are two types of written content you’ll find on a well-rounded corporate website. Read on to learn more about what both types of content are as well as the differences between landing pages vs. blog posts:

May 1, 2023

Learn how 406 Strategic Communications assists businesses in communicating with clients, potential customers, the press, onlookers during a crisis, and internal team members: 

April 4, 2023

With the rise of AI and the addition of more public relations tools to the market, the field of public relations (PR) is changing. However, will public relations be automated in 2023? Here’s what you need to know about the automatization of public relations and how it affects the industry as a whole :

March 20, 2023

This month we released a video on the 406 Strategic Communications website for our current customers and future clients to get to know us better. Click here to learn more about us and how we help our clients.

March 2, 2023

Looking to give your business a online boost? These 5 digital marketing actions may provide the answers you need to increase clicks, drive sales, and improve return on investment:   

February 14, 2023

All corporate blogs are not created equal — but what makes some corporate blogs better than others? These corporate blog examples offer tried and true strategies to boost your SEO and increase your online traffic and sales:  

January 30, 2023

With the creation of ChatGPT, you may be wondering if artificial intelligence is the answer to all your content writing needs. This latest technological advancement is a chatbot with an ability to answer just about any question you may pose to it. However, is the content generated by ChatGPT high enough quality to post to your website?

January 21, 2023

Earned media and paid media are both terms used to describe marketing efforts used to increase name recognition and grow your business. However, the main difference between earned media vs. paid media is the way these techniques go about achieving this goal.

December 12, 2022

Your company’s marketing strategy should include a mix of both traditional marketing strategies and digital marketing strategies. Here’s what you need to know about how strengthening your online presence can help you to grow your business:

November 18, 2022

On the footer of many websites, you may notice a link for “press” or “media.” This link takes you to what’s known as a company’s press kit. While this link may seem buried or unimportant on a website, it’s an incredibly useful tool for businesses.

October 11, 2022

Mark your calendars on October 30th— it’s National Publicist Day! National Publicist Day is the day to celebrate, recognize and appreciate the work of public relations professionals around the U.S. Here is what you need to know about how this appreciation day was formed and how you can celebrate it each October.

September 21, 2022

Without a strategic communications plan your company can quickly become frazzled during a communications emergency or seem disjointed in day-to-day messaging. Creating a strategic communications plan provides the framework your company needs to communicate successfully with employees, stakeholders, customers, the media, and the public at large.

August 24, 2022

When it comes to creating the best blogs for businesses, each blog post needs to be creative, relevant to the company, & search engine optimized. Here are a few ideas of blog posts for businesses that check those boxes & can increase traffic to a website:

July 23, 2022

When your company’s name is on the line— it’s important that support and trust is restored as soon as possible. Here are six crisis communications tips to help you work through any PR emergency effectively and efficiently:

June 29, 2022

From the inside, we find what our company is doing to be exciting, exceptional, and sometimes even revolutionary! However, the media likely won’t see it this way without a successful pitch.

May 25, 2022

From the inside, we find what our company is doing to be exciting, exceptional, and sometimes even revolutionary! However, the media likely won’t see it this way without a successful pitch.

April 25, 2022

The difference between public relations and strategic communications is more than semantics! Understanding these differences can help you decide what type of communications professional you need to hire, based on your company’s specific needs. 

April 1, 2022

Looking to grow your clientele base? Here are 4 types of communication services 406 Strategic Communications offers to boost your company’s visibility and return on investment (ROI).

March 3, 2022

Blogs are no longer personal diaries shared with online friends. Blogs are a powerful business tool! Nearly one-third of all the websites in the world are blogs. And many of those 600 million blogs belong to businesses. Companies like LinkedIn, Etsy, Salesforce, IBM and many, many more all offer blogs on their website. 

January 31, 2022

Communicating is one thing— but reaching your business goals by using effective communication is another! At 406 Strategic Communications, we understand that building your business, reaching new clients, and increasing sales isn’t as easy as just throwing words at a wall and seeing what sticks.