Blog

Can ChatGPT Write My Company’s Website Content?

January 30, 2023

With the creation of ChatGPT, you may be wondering if artificial intelligence is the answer to all your content writing needs. This latest technological advancement is a chatbot with an ability to answer just about any question you may pose to it. However, is the content generated by ChatGPT high enough quality to post to your website?

The Difference Between Earned Media vs. Paid Media

January 21, 2023

Earned media and paid media are both terms used to describe marketing efforts used to increase name recognition and grow your business. However, the main difference between earned media vs. paid media is the way these techniques go about achieving this goal.

What You Need To Know About Digital Marketing vs Traditional Marketing

December 12, 2022

Your company’s marketing strategy should include a mix of both traditional marketing strategies and digital marketing strategies. Here’s what you need to know about how strengthening your online presence can help you to grow your business:

What’s A Press Kit and Why Does My Company Need One?

November 18, 2022

On the footer of many websites, you may notice a link for “press” or “media.” This link takes you to what’s known as a company’s press kit. While this link may seem buried or unimportant on a website, it’s an incredibly useful tool for businesses.

What Is National Publicist Day and How Is It Celebrated?

October 11, 2022

Mark your calendars on October 30th— it’s National Publicist Day! National Publicist Day is the day to celebrate, recognize and appreciate the work of public relations professionals around the U.S. Here is what you need to know about how this appreciation day was formed and how you can celebrate it each October.

What Is A Strategic Communications Plan?

September 21, 2022

Without a strategic communications plan your company can quickly become frazzled during a communications emergency or seem disjointed in day-to-day messaging. Creating a strategic communications plan provides the framework your company needs to communicate successfully with employees, stakeholders, customers, the media, and the public at large.

Blogs For Businesses: 5 Innovative Blog Post Ideas for Your Company 

August 24, 2022

When it comes to creating the best blogs for businesses, each blog post needs to be creative, relevant to the company, & search engine optimized. Here are a few ideas of blog posts for businesses that check those boxes & can increase traffic to a website:

6 Tips For Effective Crisis Communication In The Event Of A PR Emergency

July 23, 2022

When your company’s name is on the line— it’s important that support and trust is restored as soon as possible. Here are six crisis communications tips to help you work through any PR emergency effectively and efficiently:

4 Innovative Ideas To Make Your Website Stand Out in 2022

June 29, 2022

From the inside, we find what our company is doing to be exciting, exceptional, and sometimes even revolutionary! However, the media likely won’t see it this way without a successful pitch.

4 Types Of Winning Pitches To Secure Earned Media Coverage

May 25, 2022

From the inside, we find what our company is doing to be exciting, exceptional, and sometimes even revolutionary! However, the media likely won’t see it this way without a successful pitch.

What’s The Difference Between Public Relations (PR) and Strategic Communications?

April 25, 2022

The difference between public relations and strategic communications is more than semantics! Understanding these differences can help you decide what type of communications professional you need to hire, based on your company’s specific needs. 

4 Types Of Marketing Services Offered By 406 Strategic Communications

April 1, 2022

Looking to grow your clientele base? Here are 4 types of communication services 406 Strategic Communications offers to boost your company’s visibility and return on investment (ROI).

Why Your Business Needs A Corporate Blog

March 3, 2022

Blogs are no longer personal diaries shared with online friends. Blogs are a powerful business tool! Nearly one-third of all the websites in the world are blogs. And many of those 600 million blogs belong to businesses. Companies like LinkedIn, Etsy, Salesforce, IBM and many, many more all offer blogs on their website. 

What Is Strategic Communications?

January 31, 2022

Communicating is one thing— but reaching your business goals by using effective communication is another! At 406 Strategic Communications, we understand that building your business, reaching new clients, and increasing sales isn’t as easy as just throwing words at a wall and seeing what sticks.