The Top Types of Video Content Every Business Needs

Introduction Video: Getting to Know Your Business

If you don’t have any video content for your business online yet, an introduction video is a great place to start. A short business introduction video can help clients get to know you, what services you provide, and start forming a connection with your brand. This video should be warm, welcoming, and informative. It’s an opportunity to highlight what makes your business unique, share your mission or values, and show the personality behind the work you do. See 406 Strategic Communication’s introduction video here. 

Customer Testimonials: The Fastest Path to Trust

Many companies recognize the importance of written customer testimonials but video testimonials can be incredibly impactful too! People trust other people more than they trust brands. Additionally, they are more likely to trust people they know and people they know are real. Customers aren't going to question the authenticity of a video testimonial like they might a written one (was it written by a bot?).

Well-produced testimonial videos allow customers to share real experiences, creating immediate social proof. Video testimonials can be fairly short, however, longer-format stories that walk through a customer’s challenge and your solution are also useful to build authority and credibility. Check out this video 406 Strategic Communications made for Go Sail Virgin Islands as an example. 

Product & Service Videos: Show, Don’t Tell

Creating videos can be a powerful way to help people quickly understand what you sell. First, consider what products and services you wished potential clients knew more about. Also, think about what products or services current customers have the most questions about. Then, we recommend creating demo videos or before and after videos on these topics! 

Short, clear demonstration videos can help viewers understand exactly how a product or service works. Before and after videos showcasing visual transformations are some of the most persuasive videos online. Not to mention, search engines reward pages that keep users engaged, and these videos keep people watching longer, improving video content for SEO.

These videos can be made quickly and cheaply— they don’t need to be long! Take this video as an example. 406 Strategic Communications created this 45 second video for Studio 24, a start-up floral preservation company. 

Educational Videos: Share Your Knowledge

If clients are often asking or searching “how do I…?” on topics your company is an expert about, educational videos will position you as the solution! Short expert-driven tips, insights, or industry commentary build your authority and will build trust among your audience.  Educational content also performs exceptionally well in search results and is a cornerstone of video content for SEO strategies.406 Strategic Communications created a whole webpage of educational videos for Go Sail Virgin Islands that you can view here! 

Social Media Shorts: Quick, Engaging, and Shareable