What Deliverables You Should Expect From Content Creators For Your Business

A content creator serves as the vital link between your business and your audience. Through creative strategy and engaging deliverables, they can shape how people perceive, understand, and trust your brand. When hiring a content creator, look for someone who offers a wide range of services at a fair price. This saves you time and effort by eliminating the need to manage multiple freelancers or employees. Here are a few key deliverables to ask about when considering a content creator for your business:

1. Website Content

Your website is often the first impression a potential customer will have of you. That means you should look for a content creator who can not only rocket your website to the top of search results with SEO blog posts, landing pages, and webpage copy but they should also incorporate your brand’s specific tone and understand your company’s specific goals. 

Seek out content creators that craft messages to drive engagement, build brand authority, and speak directly to your audience. A sign of a good website content creator is someone who really reflects your business well in the first few posts they write. Ask 406 Strategic Communications to write a few blog posts for your website before committing to a monthly content creation plan to see how we are able to reflect your business goals and voice in our writing!

2. Photography and Videography

Not every content creator has photography and videography skills as part of their repertoire but many of the best content creators for your business will! 406 Strategic Communications offers more than basic videos taken from a cellphone— we offer top-of-the-line videography services using professional videography equipment and years of experience filming, editing, and producing video content. Check out this Boat Briefings Series we created for Go Sail Virgin Islands as an example. 

3. Social Media Content

A strong social media presence takes more than just posting pretty pictures. Content creators develop social strategies, write captions that match your brand voice, create scroll-stopping visuals, and track engagement to see what’s working. Social media content creation is a must have expectation for any content creator for your business!  

4. Graphics

Graphics can be used in newsletters, social media content, blog posts, and more. They can make any piece of written content more visually appealing and are a great addition to video and photo content. 406 Strategic Communications includes graphics in all of our blog and social media content packages. 

5. Email Marketing

From email series and campaigns to newsletters and one-off emails, email marketing is an important part of staying top-of-mind with customers. Regular, value-driven emails keep your audience connected and inspire readers to click, shop, or learn more. 406 Strategic Communications can work with you to create an email marketing strategy that best fits your company’s needs.

6. Strategic Communication Planning

In what other ways do you plan on engaging with your customers and potential clients? Do you need assistance with emergency PR or would you like help in scripting your business’ podcast? Do you have events you would like to market to local media or have a speech you are writing to promote your business? 406 Strategic Communications can assist you with all your communication and content needs! Reach out to set up a free 30-minute consultation to learn how we can help your business grow.